FKA twigs X Nike

The super talented FKA twigs as the creative director of Nike Women’s Spring Zonal Strength Tights campaign.

FKA twigs X Nike

This creative collaboration shows us the hard work and power that dancers put into their artistic and athletic work, and we all should express our ideas and feelings.

FKA twigs X Nike

“Put Your Trust In Me”

FKA twigs X Nike

‘I ACHED TO SUCCEED, TO HEAL, TO MAKE
A DIFFERENCE IN THE WORLD. TO MAKE DEEP AND
LASTING CONNECTIONS WITH THOSE WHO VIBRATE
AT A FREQUENCY I RECOGNISE WITHIN MYSELF’

FKA twigs always prefers to direct her own videos, in order to create the exact image she had in mind. This video was directed by herself.